Friday, January 11, 2008

Screw the Fascists at Jolly Rancher! Screw 'Em!

"Thank you for contacting The Hershey Company. Your comments about JOLLY RANCHER hard candy are important.

We are sorry to disappoint you, but JOLLY RANCHER lemon flavored hard candy is currently not available. This product is not being produced for nationwide retail distribution at this time and we are unable to provide you with details as to when and where you might be able to obtain this product. We apologize for any inconvenience and assure you that your comments will be shared with our Marketing Department.

Your interest in our company is appreciated."


It's good to see that I'm not the only one mourning the passing/discontinuation of the lemon-flavored Jolly Rancher, which might have been the single best species of hard candy every marketed. Peach, too, has disappeared without a trace.

Testimonials to The Lemon lie here, here, here (great for catching rats in your garden!), and here (a scented body-lotion, for crying out loud!)

In the place of these giants, these Members Emeritus of the Flavor Fraternity, we now have the newly-introduced tasteless "grape" and a bizarre non sequitur called "blue raspberry" (as in "I don't who's [sic] fucking idea it was to add 'blue raspberry' to the basic canon of false-fruit-flavors . . . .").

I'm not one to carry a grudge, but I'm still not over Taco Bell's retirement of the Belgrande (see here), and it will be some time before I'm ready to forgive Hershey for this. Actually, I'm willing to let them off the hook if they'll hand over to me the names and contact information of the ridiculous candy-tasting hacks they had in their focus group when they reached this absurd decision. These people need to be neutralized before they can do any more damage.


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